About Us:
KodeKloud is an e-learning service provider, spread across the globe. Our goal is to make complex DevOps technologies simple & easy to understand. The key to achieving this goal was the seamless integration between the video lectures and hands-on labs. We don’t want students/professionals to just learn theory, but to truly understand the technology through practice. In last 4 years, we’ve already reached over 1,000,000 students.
About the Role
We’re looking for an all-in-one Hubspot Expert to manage our marketing emails, Hubspot Forms, and sequences. We’re looking for someone with a proven track record of helping companies set up their workflows with several layers of complexities and automation. As a Hubspot Expert, you should be detail-oriented and capable of meeting deadlines, designing emails inside Hubspot, setup A/B tests, setup workflows and sequences, and giving expert advice on deliverability, spam, and contacts management. We do expect you to be great at managing workload and setting up detailed processes.
Ultimately, your role will entail overseeing all email marketing initiatives to ensure the best experience and results.
Responsibilities
Hubspot Design & Implementation - 60
- Develop high-quality email templates, webpages, sequences, and campaigns that align with our brand guidelines and marketing objectives
- Create visually compelling email designs that capture the attention of our audience and drive engagement
- Implement effective A/B testing strategies to optimize email performance and increase conversions
- Manage the email campaigns - ensuring that emails are delivered on time and meet quality standards
Hubspot Strategy - 30
- Develop and implement effective marketing automation strategies, including lead nurturing, scoring, and segmentation, to increase conversions and revenue
- Create and manage campaigns, landing pages, and email marketing initiatives using Hubspot tools
- Analyze and report on the effectiveness of campaigns and workflows, making recommendations for improvement based on data insights
- Be a support to other teams in interpreting Hubspot reports and providing answers to inquiries.
- Stay up-to-date with the latest Hubspot features and industry trends, and make recommendations for new strategies and tactics
Integrations Management - 10
- Manage native integrations to Hubspot from Webflow / Typeform to ensure that the data flows in the correct format.
Requirements:
- 2+ years of relevant exp
- Proven experience as a Hubspot Expert, with a deep understanding of Hubspot tools and capabilities.
- Extensive expertise to setup up Hubspot workflows and sequences.
- Extensive experience with the management of Hubspot contacts, and their properties.
- Proven ability to set up complex workflows and integrate contact properties.
- Strong experience in developing and implementing marketing automation strategies that drive results.
- Solid experience in designing and implementing landing pages and email templates via. Hubspot.
- Preference: a strong portfolio of email design work
- Proficiency in Hubspot email design tools, including the drag-and-drop editor and custom HTML coding
- Strong understanding of email design best practices, including responsive design and accessibility
- Strong skill to verify all information and a detailed oriented eye to catch any errors.
- Strong analytical skills and ability to use data insights to make informed decisions and recommendations
- Strong organizational skills to ensure right goals are met and things are campaigns are sent out timely.
- Familiarity with A/B testing methodologies and experience in analyzing data to inform email optimization
- Basic Experience in using design software such as Adobe Creative Suite, Sketch, or Figma