About KodeKloud: Kodekloud is a L&D platform built for tech professionals that has successfully helped over one million people across the world scale their Devops careers over many years.
Founded by instructor, Mumshad Mannambeth, with the sole purpose of filling an important gap in the upskilling/reskilling/training domain that currently exists especially in the tech space. By providing a unique learning infrastructure - curated learning paths, interactive lab environments, uptodate content, peer community - the purpose is to help tech professionals around the globe stay ahead of the curve in this highly dynamic space where new technologies are emerging/changing frequently.
Kodekloud’s vision is to make best-in-class Devops education and training accessible to every learner who can benefit from it. And this is being made possible by the talented, driven, innovative and globally dispersed teams at Kodekloud!
At KodeKloud, we're seeking a marketing lead who truly understands our audience, someone who can delve into the minds of IT professionals to discern their wants and needs. Our growth has been built on authenticity and value, and we believe that the right marketing strategy should echo these principles. We're not interested in fluffy, false marketing or strategies that spam our customers. Instead, we want a visionary who can align with our core values, create genuine connections with our audience, and design strategies that resonate. Finding a leader who embodies this approach is essential for our continued success and growth. It's not just about promoting a product; it's about continuing a mission that's built on integrity and innovation.
Responsibilities-
- Growth Marketing: user acquisition, activation, retention, and revenue generation, etc
- Strategic Leadership: Oversee and direct both B2C (initially) and B2B (later) marketing strategies, focusing on targeting the developer audience.
- SEO and SEM: Develop, execute, and optimize strategies to enhance visibility and engagement.
- Social Media Management: Lead and manage all social media platforms, ensuring consistent and effective messaging.
- Email Marketing: Create and oversee targeted email campaigns to enhance customer engagement.
- Performance Marketing: Utilize analytics to continuously evaluate and improve campaign performance. Website analytics (Mixpanel/Google/Heap, etc) and tech stack, ROI on Ads, etc
- Cross-Department Collaboration: Work closely with Sales and Product teams to ensure a unified brand strategy.
To be successful in this role, one must have -
- Experience: Minimum of 10 years in marketing with specific success in targeting developers.
- Expertise: Proven skills in Growth and Performance Marketing.
- Communication: Exceptional verbal and written communication skills.
- Leadership: Prior experience in leading marketing function and budget, build/manage and inspire a team of marketing professionals.
Brownie points if you possess below abilities, knowledge or experience -
- Developer Marketing strategy
- Marketing for a Subscription based product/service